Daniela Mercury (born Daniela Mercuri de Almeida on July 28, 1965), is a Brazilian axé, samba reggae and MPB singer, songwriter and record producer. Since her breakthrough, Mercury has become one of the best known Brazilian female singers, selling over 20 million albums worldwide. She is also the Brazilian female performer with most #1 hits in the country, with 14.
- 1 Early life
- 2 Career
- 2.1 Early career (1984–1990)
- 2.2 Rise to fame (1991–1993)
- 2.3 Artistic development (1994–2000)
- 2.4 Experimentation with electronica (2000–2004)
- 2.5 Back to basics (2005–2007)
- 2.6 Reinventing popular culture in the 21st century through Artistic Cannibalism (2010–present)
- 2.7 Historical Context: Manifesto Antropófago [Cannibalist Manifesto]
- 3 Personal life
- 4 Controversies
- 5 Philanthropy
- 6 Discography
- 7 Videography
- 8 References
- 9 External links
When Mercury was eight years old, she began taking dance lessons, particularly learning classical ballet, jazz and African dances. At age 13, influenced by the work of Elis Regina, she decided to become a singer. Her repertoire consisted of bossa nova as well as the music of Caetano Veloso, Gilberto Gil, and Chico Buarque. To the unease of her parents, she started singing in local bars, beginning in 1980. She made her trio elétrico debut soon afterward, during the 1981 carnival. Mercury’s zeal for dance eventually led her to the Federal University of Bahia, where she enrolled in the Dance School in 1984. A year later she married electronic engineer Zalther Póvoas and became a mother, giving birth to Gabriel Almeida Póvoas. A year after later she had another child, daughter Giovana Almeida Póvoas.
Early career (1984–1990)
From 1986 to 1988, Mercury was the lead singer for the band Cheiro de Amor. Mercury continued to pursue a career in music and, by 1988, was a backup singer for Gilberto Gil. In 1989, recorded her first two albums as the lead singer of pop band Companhia Clic. Their songs “Pega que Oh!” and “Ilha das Bananas” became minor hits in Bahia radio stations. As the 1990s began, Mercury decided to pursue a solo career.
Rise to fame (1991–1993)
Mercury’s self-titled debut album was released in 1991 through independent record company Eldorado. The lead single of the album, “Swing da Cor”, which features Olodum, became a number-one hit in Brazil, and the album was soon known as Swing da Cor. Another song from the album, “Menino do Pelô”, which also features Olodum, became Mercury’s second top-ten hit in Brazil, charting at number four. On the following year, Mercury shut off from the record company and, ever since, produces her own albums to negotiate the distribution of them later with the labels that are interested.
In 1992, Mercury became an independent artist, which means she would start to produce her own albums and sell them to record companies (since then, she has founded a production company called Canto da Cidade and Páginas do Mar, a publishing house). That same year, O Canto da Cidade was released through Sony. The title track became a number-one hit in Brazil for months. The album gave Mercury the distinction of being the first singer to sell more than two million copies in Brazil. The singles “Batuque”, “O Mais Belo dos Belos” and “Você Não Entende Nada” all became number-one hits, while “Só pra te Mostrar”, which features Herbert Vianna, was a top-ten hit.